School of Bright Ideas

IDEO IS THE TOP DESIGN SHOP IN SILICON VALLEY. NOW A CO-FOUNDER IS ON A MISSION TO CHANGE THE WAY STUDENTS--AND BUSINESSES--THINK
"For me, it's like a religious thing," says David Kelley. "I truly believe design thinking will make your life better." Kelley, 54, a professor in the engineering department at Stanford University and the chairman of Palo Alto, Calif., design firm Ideo, is sitting in his cramped third-floor office, surrounded by a blizzard of Post-it notes and foam-cut prototypes.
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This is the revolution, this is the begining, this is the revenge of the right brain, this is imajination as THE new tool of choice in the evolution of business in the new millenium.

Yorkali

TIME.com: School of Bright Ideas -- Mar. 14, 2005