Tuesday, November 09, 2004

Wired News: Stop Trying to Persuade Us

Wired News: Stop Trying to Persuade Us: "All of this is useful information for Acxiom's clients, the
manufacturers and stores eager to sell Rushkoff just about everything
-- cars, appliances, even political candidates. Using Acxiom's
sophisticated, reverse-engineered analysis of buying patterns, these
companies may have a better chance at doing just that."

Fantastic fodder

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